I got into this because I kept seeing good businesses invisible online.
I've been in tech since 1999 — hardware, networking, web design. But one problem kept showing up no matter what I built: good businesses that nobody could find online.
In 2008 I founded IT Design to fix that properly. I went deep on SEO, then Google Ads, then analytics. I've spent the last 17 years figuring out exactly why some businesses dominate Google while others disappear — and how to change it.
RIAAN MILES · PORT ELIZABETH, ZAA website that nobody finds on Google is a wasted investment — and I made it my business to fix that.
I went deep on SEO. Then Google Ads — getting certified 10 times because the platform keeps changing and I refuse to fall behind. Then analytics, Search Console, Merchant Center.
Today, IT Design has managed more than 200 Google Ads accounts across five continents. We have 110+ five-star Google reviews. Every new client engagement starts with a personal review from me — so the strategy is right from the beginning.
25 years. Five chapters.
Started in tech
Hardware, networking, and design. Sole operator finding my feet in a fast-changing industry — and already noticing that most businesses had no idea how to use the internet to grow.
Founded IT Design
Opened the agency in Port Elizabeth. Quickly realised that building websites was only half the job — getting them found on Google was the real challenge.
Went deep on SEO & Google Ads
Spent years mastering search optimisation and paid advertising. Got Google Ads Certified — and kept recertifying as the platform evolved.
Became a Takealot & Amazon seller
Started selling products online myself — because I wanted to understand ecommerce from the inside, not just from the strategy side.
200+ accounts across 5 continents
Working with businesses in SA, the UK, the Netherlands, France, the US, Australia, and NZ. 110+ verified five-star Google reviews — every one public and verifiable.
Why I sell on Takealot and Amazon myself.
I didn't have to become a seller — but I wanted to. Advising ecommerce clients without living the experience felt like a gap I needed to close.
Now when I talk about Merchant Center feeds, Shopping campaigns, and product visibility, it's from daily experience — not a textbook.
What most agencies get wrong.
I want you to understand your marketing
I'll explain why we're targeting those keywords, why that landing page is built that way, and what those analytics numbers mean. An informed client makes better decisions.
Honesty over polish
If something isn't working, I'll tell you. I'd rather have a straight conversation about an underperforming campaign than hide it in a fancy report.
Every business deserves to be found
Not just the big ones with big budgets. The electrician in Port Elizabeth, the retailer in Bloemfontein, the accountant in Durban — you all deserve good online visibility.
Based in SA, working globally
Port Elizabeth is home and it's where IT Design was built. My clients are in SA, the UK, the Netherlands, France, the US, Australia, and New Zealand. Time zones haven't been a problem yet.
Always learning
Google changes constantly. The marketers who stop learning start giving outdated advice. I read, I test, I adapt. It's the only way to stay useful.
Five principles. One way of working.
Every business deserves to be foundonline. Every contact is a potential client — and my job is to make sure you don't miss yours.