Fractional Google Marketing Lead

A senior marketing head, without the senior headcount.

Growing businesses hit a gap: too big for ad-hoc freelancers, too small for a full-time head of marketing. The fractional model closes it. I own your Google marketing outcomes for a fixed slice of every month: the strategy, the execution, the reporting, the accountability.

Who you are dealing with
18 yrson Google, since 2008
10×Google certified, verifiable on Google’s Partner directory
115five-star Google reviews
5continents with active clients

What you get

01

Ownership, not tasks

I own the outcome (leads, sales, visibility), not a task list. The plan, the priorities and the delivery sit with one accountable person.

02

The full Google stack

Google Ads, SEO, GA4, Search Console, Merchant Center and Business Profile, run as one system, because your customers experience them as one.

03

Board-readable reporting

A monthly report your leadership can actually read: what we did, what it produced, what it cost, what happens next. Numbers first.

04

Direct access

Calls are with me. Questions get answered by the person doing the work, not relayed through an account manager.

05

A defined, honest scope

The engagement is a written scope with fixed hours and cadence. You know exactly what you get, and I never sell access I cannot deliver.

A senior week, at the fraction you need
YOURSMONTUEYOURSWEDTHUFRIA senior head of marketing’s weekstrategy, execution and reporting, without the full-time hire

Senior strategy, execution and reporting, without the full-time hire.

How it works

01

The fit call

Not every business needs fractional. On the first call we establish whether the model fits your stage. If a smaller engagement serves you better, I will say so.

02

The 90-day plan

A written plan with targets, priorities and the evidence behind them. Reviewed with you, then executed.

03

The monthly rhythm

A fixed cadence: the work, the report, the call. Everything logged, so the engagement leaves a record your business keeps.

18 years, 10 Google certifications, 1000+ businesses built and made visible on Google, clients on 5 continents. All of it available to your business at the fraction you actually need.

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Common questions

01How is this different from hiring an agency?

An agency sells you a service; a fractional lead sits on your side of the table. I hold the strategy, brief any suppliers, and answer to you for the outcome. When delivery needs a team, my agency IT Design does the building, and I remain accountable for what it produces.

02How many hours do I get?

The scope is written per engagement: a fixed monthly allocation with a fixed cadence of calls and reporting. Fractional works because the boundaries are honest. You get senior judgement consistently, not unlimited access theoretically.

03Do you do fractional for international companies?

Yes. The model is built for remote: GMT+2 gives a full shared day with Europe and a morning overlap with the US East Coast. Reporting and delivery are asynchronous; the calls are scheduled.

04What does it cost?

A fixed monthly fee tied to the scope, quoted after the fit call. It is priced on expertise: materially less than a senior hire, materially more than a junior freelancer, because it replaces the first, not the second.

Couldn’t find your answer?Asking costs nothing →

See if the fractional model fits your business.

A straight conversation about your stage, your gap and whether this is the right answer, including when it is not.

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Fractional Google Marketing Lead: Senior Expertise, Part-Time | Riaan Miles