An SEO consultant who shows you the evidence, not the mystery.
Rankings come from work you can inspect: pages built for what people search, technical problems found and fixed, content that answers real questions. I do that work, show you the data behind it, and explain every step in plain English.
What you get
A ranking plan built on real search data
Keyword research from Google’s own tools: real volumes for your market, not guesses. You see what people search, what it costs to compete, and which terms are worth winning first.
Technical SEO, found and fixed
Crawling, indexing, schema, page speed, mobile experience. The problems that quietly keep good sites invisible. Checked across your whole site, verified before they reach your action list.
Content that answers what buyers ask
Pages written for the questions your customers actually type, including the pricing and comparison questions your competitors avoid answering.
AI-search readiness
Google’s AI answers and assistants like ChatGPT now shape what buyers see first. Your pages get structured so both can read, trust and quote them.
Reporting you can actually read
Search Console and GA4 data turned into findings: what moved, why, and what happens next. No dashboard dumps.
The visibility rebuild, from /results. Shown to you in full on a call, from the actual account.
Defend the rankings. Claim the answers.
Being found used to mean one thing: ranking on Google. Today it means two. The strategy here runs both at once, and the second one is still nearly empty water.
Visible where many people search.
Classic SEO competes for the keywords with real, measurable search volume: the busiest and most contested space on the internet. It is won with structure: pages built for what buyers type, technical problems fixed, content that answers properly, and speed. Slow, compounding, and still where most of the customers are.
Visible where AI answers.
When ChatGPT, Gemini, Perplexity or Claude answers a buyer’s question, somebody’s business is in that answer. Getting there takes content and a digital reputation structured so AI systems can read you, trust you and recommend you. Competition is still low, which is exactly why the early movers will own it.
What AI-ready actually means, and how Google now scores it →
How it works
The audit
Free, 30 minutes, no pitch. I look at your site the way Google sees it and tell you plainly what is working and what is not.
The plan
A written plan with the target terms, the evidence for choosing them, and honest timelines. SEO takes months, not days. Anyone promising faster is selling.
The work, logged
Every change to your site and every finding is logged with the date and the reason. A year from now you can read exactly what your money did.
The review cycle
Monthly: what moved in Search Console, what I changed, what comes next. Straight answers when something is not working.
A client site went from invisible to +312% organic traffic. The method is the same one you are reading right now. It is how this page found you.
See the results →Common questions
01What is GEO, and do I actually need it?
GEO (Generative Engine Optimisation) is getting your business into the answers AI gives: ChatGPT, Gemini, Perplexity, Claude, and Google’s own AI results. It works differently from classic SEO: instead of competing for a ranking position, your content and your digital reputation get structured so AI systems can read you, trust you and recommend you. Whether you need it now depends on your market. That is one of the things the free audit answers honestly.
02Can’t I just do SEO myself with AI tools?
You can generate content with AI, and so can every competitor, which is exactly why generic AI content ranks worse every month. What the tools do not supply is judgement: which topics are worth winning, what Google already trusts about your site, and what will quietly get you filtered out. If you want to do parts yourself, I will tell you which parts. The audit shows where DIY works and where it costs you.
03How long before I rank?
Honest answer: low-competition terms usually take 3 to 6 months, competitive terms 6 to 12. Most pages that reach the top of Google are over two years old. I will show you the early signals (impressions, positions) long before the clicks arrive, and I will never promise a number one spot. Nobody can.
04Do you work outside South Africa?
Yes. Clients on 5 continents, including the UK and US. SEO work travels well: the data, the pages and the calls all happen online. GMT+2 means a shared working day with Europe and a morning overlap with the US East Coast.
05What does it cost?
There is no price list, because there is no standard job: what your site needs depends on where it stands today and who you are competing against. The free audit is where that gets established, and the fee is quoted from it. What I can promise: you will know the number before any work starts, and it is priced on 18 years of expertise, not on hours padded to look busy.
06Do you use AI for SEO?
Yes, with guardrails I wrote myself: technical checks at scale, data analysis and draft work. Every finding is verified and every word is edited by me before it ships. The Nova AI page explains exactly where AI helps and where it never decides.
07What if my site was built by someone else?
That is normal. I audit what exists, keep what works, and fix what does not. If a rebuild genuinely is the cheaper path, I will show you the evidence and you decide.
Find out what Google actually sees on your site.
The free audit takes thirty minutes and tells you where you stand, in plain English, with the data on the table.
Get your free audit