A new website shouldn't cost you the rankings your old one earned.
A relaunch is the single most dangerous thing most businesses ever do to their Google visibility: traffic quietly halves and nobody knows why. I relaunch sites the careful way: what your old site earned is mapped, protected and carried over, and what was holding you back is what actually changes.
What you get
Your rankings, protected through the move
Before a single page is built: a full crawl of your current site, every URL and its rankings mapped, and a redirect plan so nothing Google trusts about you gets thrown away on launch day. This is the step most relaunches skip, and the reason they bleed.
What works is carried word-for-word
If your copy converts, it survives the move exactly as written. If you love your current look, we can re-platform it almost pixel-for-pixel. Several of our rebuilds are indistinguishable from the original to the eye, and entirely new under the hood.
A modern engine underneath
Your site lands on the same platform we build every new site on: fast Core Web Vitals, clean structure, schema that Google and AI assistants can read, responsive on every screen. The parts visitors never see are the parts doing the ranking work.
Measurement wired in before launch
GA4, Search Console and conversion tracking verified before the switch. A baseline is taken first, so we can prove what the relaunch did rather than guess. Forms, calls and WhatsApp all counted.
A real staging link, before anything goes live
You review the finished site on a private staging URL and click through every page. Nothing replaces your live site until you have seen it and said go.
The watch after launch
The riskiest weeks are the ones after the switch. Indexing, rankings and traffic are watched against the baseline, and anything that moves gets attention while it is still small.
Illustrative, not a client's data: the pattern every unprotected relaunch follows, and the discipline that prevents it.
Your new site lands AI-ready.
People now ask ChatGPT, Gemini and Google’s AI to find them a supplier, and Google’s PageSpeed tool scores every website on it. The AI-readiness work is part of a relaunch here, checked against the same public test this site passes today.
How it works
Analysis
I crawl your existing site (every page, including the ones your own menu forgot), read its rankings and traffic, and take the baseline. You get a plain-English verdict: what the site has earned, what is holding it back, and whether you need a relaunch or just a repair.
Concept before code
The page map, the URL map, the redirect plan and the design direction (keep the look you love or take a new one), agreed in writing before anything is built. A good relaunch is decided here, not in the build.
The build, on staging
The IT Design team and I build on our own engine, on a private staging link you can open on your phone. Copy carried verbatim where it works, rewritten where it does not. You approve every page.
Launch and watch
Redirects live, measurement verified, old site archived, and then the part most agencies skip: weeks of watching the data against the baseline, on the record.
One relaunch client, in her own Google review: “From the day the website went live, I had people phoning the very next day.” Another site came out of its rebuild with organic traffic up 312%.
See the results →Common questions
01Why is a relaunch risky for my Google rankings?
Google trusts your current pages: their URLs, their content, their history. A relaunch that changes URLs without redirects, drops pages, or rewrites everything at once throws that trust away, and traffic can halve overnight. The protection is unglamorous: a full crawl, a URL-by-URL redirect map, content carried where it earns, and measurement in place before the switch. That discipline is the product here.
02We actually like our current site. Can you keep the look?
Yes, that is one of our specialities. If you love your site but it is slow, dated underneath or impossible to edit, we re-platform it near pixel-for-pixel: same design, same words, new engine. You keep everything visitors recognise and gain everything Google measures.
03How long does a relaunch take?
The analysis and concept take days, not months, because the tooling does the crawling while judgement does the deciding. The build depends on the size of the site, but you will have a written page map and timeline before we start, and a staging link long before launch day.
04Can we keep our domain and email?
Yes. A relaunch changes the website, not your domain, and your email is untouched. If you do want a domain change, that is a separate, carefully-planned step with its own redirect strategy, and I will tell you honestly whether it is worth the risk.
05Who does the work?
You brief me, and I lead the analysis, the concept and the launch plan personally. The build is done with the full IT Design team (the same people who have built and made 1000+ businesses visible on Google since 2008), with Nova, our guardrailed AI system, accelerating the work under human sign-off.
06What does a relaunch cost?
It depends on the size of the site, so the honest answer starts with the free audit: I look at what you have, tell you whether you need a full relaunch or a lighter repair, and then quote a fixed fee in writing before any work begins. No meters, no surprises.
Thinking about a new site? Audit the old one first.
Free and read-only: what your current site has earned, what is holding it back, and whether a relaunch, a repair or nothing at all is the right next step. Plain answers before you spend.
Get your free audit